Motoblouz opens its franchise: goal of 100 phygital stores by 2030

Motoblouz, a key player in motorcycle equipment, is embarking on an ambitious project: the opening of 100 phygital sales points across France and Europe by 2030. By merging online and physical shopping experiences, this initiative aims to strengthen the brand's presence while optimizing customer experience. In the sections that follow, we will explore the various facets of this innovative project.

• An expansion driven by solid growth
• A pioneering phygital model serving customer experience
• A spirit of community and powerful communication
• Pilot stores as showcases of success
• Practical information for future franchisees

An expansion driven by solid growth

Motoblouz is positioned as an essential leader in the motorcycle equipment universe, largely thanks to its recent financial performances. Last year, the brand achieved a turnover of 78 million euros, reflecting significant growth, with double-digit increases over the past two years. This dynamic is explained by a wide and varied offer, allowing it to meet the increasing demand from motorcyclists.

With nearly 190,000 references available on their site in 2024, Motoblouz aims even higher, planning to reach 250,000 products by 2026. This makes it one of the richest offerings in the European motorcycle equipment market. The diversity of ready-to-order items covers all aspects of the motorcycling universe: helmets, tires, luggage, not to mention equipment specific to different disciplines.

This exponential development is further supported by the design and sale of five private labels. These exclusive products, developed by an internal research and development department, highlight Motoblouz's commitment to innovation. With such a rich range, the brand addresses a varied clientele, ranging from novices to experienced motorcyclists.

This semblance of economic success is a promising indicator for the Motoblouz franchise. By choosing to expand its network with physical sales points, the brand intends to capitalize on this growing trend in the retail sector. With an already well-established structure, Motoblouz is able to face an increasingly competitive market, competing with established players, such as Dafy Moto.

A pioneering phygital model serving customer experience

In a constantly evolving commercial world, Motoblouz has managed to take advantage of the phygital model concept, which combines the best of physical and digital commerce. Thanks to this approach, the customer experience is completely rethought. The two pilot sales points located in Carvin and Seclin are concrete examples.

These stores are equipped with interactive kiosks and electronic tags, making it easier to search for information and consult the catalog. Customers can thus access the entire range of online references while benefiting from direct assistance from sellers. The Click & Collect system also allows buyers to reserve directly online and pick up their items in store.

Other innovations such as real-time stock tracking ensure efficient flow management and allow franchisees to avoid issues related to overstock. Indeed, this optimized management contributes to a quality customer service, thus creating an environment conducive to customer loyalty. This represents a decisive advantage in the highly competitive motorcycle equipment market.

• Total accessibility to the catalog
• Simplified management of trade flows
• Unified pricing policy between the web and stores

By integrating these technological elements into its model, Motoblouz proves that it is possible to reinvent the shopping experience in the motorcycle equipment sector. Today's customers expect seamless and personalized interactions, and this strategy meets that requirement while maintaining the human aspect provided by a store visit.

A spirit of community and powerful communication

Motoblouz does not limit itself to being a mere distributor of motorcycle equipment; the brand also cultivates a strong sense of community among its customers. With over a million loyal customers and more than 350,000 followers on social media, it positions itself as a true player in motorcycle culture. Initiatives such as partnerships with iconic events, such as the Enduropale du Touquet, illustrate the brand's commitment to the motorcycling community.

Motoblouz actively supports competitive teams, such as the Team Honda Motoblouz SR, which reinforces its image as a reference in this field. In favor of an ever stronger bond with its customers, an innovative loyalty program entitled “the more you ride, the more you earn” will be launched in 2025. This program will reward the most active motorcyclists with exclusive benefits.

Franchisees will also benefit from considerable resources to promote their sales point. With digital communication strategies, influencer partnerships, and in-store events featuring renowned riders, such as meet-and-greets with stars like Jorge Martin or Aleix Espargaró, they will be able to generate constant traffic. This dynamic is crucial to ensuring the profitability and success of future stores.

Pilot stores as showcases of success

The pilot stores in Carvin and Seclin are already seen as showcases of success for Motoblouz. The Seclin store, for example, stands out with its impressive area of 2,000 m², attracting about 240,000 visitors per year and generating over 7 million euros in turnover. These eloquent figures attest to the effectiveness of the phygital sales model and validate the brand's ambitions for its future expansion.

Motoblouz plans to open sales points with an area between 500 and 1,000 m², thereby creating a true shopping experience. The store designs are intended to be user-friendly, promoting interaction and advice while integrating modern technologies. This strategic approach aims to retain customers by offering them an enriched experience.

• Pilot stores: Carvin, Seclin
• Average area: 500 to 1,000 m²
• Potential turnover: average above 7 million euros

With this proven formula, Motoblouz aims to deploy a network of phygital touchpoints that could reach around a hundred units by 2030. This represents immense potential, both in terms of economic impact and notoriety. The results from the pilot stores serve as a reference and reassure investors about the viability of the project, marking a decisive turning point in Motoblouz's commitment to solidify itself as a European leader in motorcycle equipment.

Practical information for future franchisees

For those interested in the Motoblouz adventure, it is essential to know the specifics related to opening a franchise. Motoblouz offers a structured and attractive business model, allowing each partner to benefit from the expertise and know-how of the brand.

The following details are crucial for future franchisees:

This investment structure allows for risk measurement while ensuring access to favorable opportunities in a rapidly expanding sector. The Motoblouz franchise is not just about sales space; it is also a chance to get involved in a community like no other.

With its hybrid model, attention to customer experience, and a particular focus on loyalty, this adventure could prove to be particularly profitable and rewarding. The potential for development across France and Europe represents a great adventure for those wishing to be part of this project. Thus, by 2030, the Motoblouz brand could indeed redefine the landscape of motorcycle equipment sales.

Source: www.motoservices.com