Discover Mo-Town, the new paradise for motorcycle enthusiasts just 5 minutes from Lyon.

Summary:

• The concept of Mo-Town: a village dedicated to motorcycle enthusiasts
• The brands and services available at Mo-Town
• An immersive experience within Mo-Town
• The events and activities planned at Mo-Town
• The impact of Mo-Town on the biker community in Lyon

The concept of Mo-Town: a village dedicated to motorcycle enthusiasts

Just five minutes from Lyon, Mo-Town is envisioned as a village dedicated to motorcycles, an ideal meeting place for all two-wheel enthusiasts. Designed and created by Julien Rollet of Hudson Development, in collaboration with the architects of SOHO Architecture, this space aims to be much more than just a showroom. Imagined as a village, Mo-Town houses several dealerships, as well as relaxation and leisure areas.

The Mo-Town project stands out for its innovative design. The buildings, inspired by chalets, accommodate different motorcycle brands that can customize their spaces according to their needs. This architectural choice aims to create a warm and welcoming atmosphere, where motorcycle enthusiasts can spend time exploring, discussing, and doing business.

Spread over nearly 16,800 m², Mo-Town consists of about twenty lots ranging from 350 to 1200 m². At the heart of this space, the central walkway invites visitors to stroll, while being surrounded by green spaces. The developer has chosen to plant about 250 trees, creating a pleasant natural environment, away from the usual noise of the Lyon ring road, which welcomes over 130,000 vehicles per day.

The creators of Mo-Town wanted a unique experience that makes visitors want to stay. This is reflected in the various offerings available, ranging from classic motorcycles to electric bikes. This village aims to be a focal point for all enthusiasts, whether they are looking for their next bike or simply eager to share their passion for two-wheelers.

• Innovative motorcycle hub
• Relaxation and leisure spaces
• Natural and welcoming environment

The brands and services available at Mo-Town

Mo-Town is not just a sales space; it is a true platform that brings together the best of the motorcycle industry. Within this village, several major motorcycle brands such as Ducati, Kawasaki, and Triumph have chosen to set up their dealerships. These brands come with various models, ranging from sport bikes to electric models, thus allowing visitors to find the motorcycle that suits them best. Among the represented companies, there are also players in motorcycle accessories and motorcycle clothing, further enriching the user experience.

Customers can not only purchase motorcycles but will also have access to a multitude of services. Mo-Town offers:

• Riding school: Training for new drivers and advanced training for experienced bikers.
• Motorcycle maintenance: Workshops to repair and maintain your two-wheeler.
• Motorcycle rental: A service that allows you to try different models before making a purchase.

The diversity of brands present in this exceptional place satisfies all tastes. Indeed, each space is designed according to the specifications and style of the brand, offering a rewarding presentation for the motorcycles and their accessories. For example, visitors can discover the latest innovations in electric motorcycles and get a glimpse of the future of mobility.

Beyond the commercial aspect, Mo-Town is also committed to creating a space for exchange and friendliness. Indeed, the brasserie planned on site will offer delicious dishes that will delight visitors after a good day of shopping or exploration.

An immersive experience within Mo-Town

What sets Mo-Town apart from other dealerships is the customer experience. In addition to a wide selection of motorcycles and accessories, the atmosphere of the village is designed to promote exchange and passion. Visitors can stroll through pedestrian walkways enriched with landscaped areas. This integration of nature aims to enhance the experience while bringing a sense of calm.

The events planned throughout the year will also contribute to the animation of Mo-Town. Motorcycle demonstrations, road trials, and meetings with motorcycle experts are just a few activities that will capture the attention of enthusiasts. This will allow discussions on various topics, whether it's motorcycle safety, driving techniques, or new trends.

One thing is for sure; the village has been designed to retain customers and create a sense of belonging to a community. A return to the spirit of motorcycle clubs, where sharing experience and knowledge plays a vital role. Furthermore, the organization of events such as vintage vehicle exhibitions or motorcycle customization contests reinforces this community spirit.

• Motorcycle customization workshops
• Friendly competitions among bikers
• Beginner riding sessions

The impact of Mo-Town on the biker community in Lyon

Mo-Town represents a real turning point for motorcycle enthusiasts in Lyon and its surroundings. By creating a space dedicated to motorcycle culture, the village attracts not only bikers but also a curious public eager to discover this universe. This space will have an immediate impact on the local economy, attracting visitors and potentially investors wishing to establish themselves nearby.

Moreover, the opening of Mo-Town could also promote a lifestyle more connected to nature. With the rise of electric motorcycles and their increasingly efficient models, a broader audience could develop a taste for two-wheelers. Awareness of road safety, offered by the riding schools on site, could also reduce accidents by training informed and responsible drivers.

Mo-Town establishes the Lyon metropolis as a key hub in the landscape of motorcycle enthusiasts in France. Furthermore, the synergies created between brands, local clubs, and businesses are an important vector of dynamism for the community.

• Economic attraction for Lyon
• Promotion of road safety
• Environmental awareness with electric motorcycles

Source: www.lyonpeople.com